Black Friday The Movement

What Are The Expected Dates For Black Friday 2023?

September 27, 2023 | by Bobby Low


If you’re already excitedly planning your shopping spree for Black Friday 2023, you might be wondering when exactly this highly anticipated day will fall on the calendar. Well, fret no more, because we’ve got you covered! In this article, we’ll reveal the expected dates for Black Friday 2023, so you can mark your calendars and start counting down the days until you can snag those amazing deals. From the moment you start reading, you’ll be drawn in by the friendly and informative tone, as we provide all the necessary details in a way that makes you want to read more. So, let’s dive right in and find out when Black Friday 2023 is set to take place!

Black Friday 2023

What Are The Expected Dates For Black Friday 2023?

What is Black Friday?

Black Friday is a highly anticipated shopping event that occurs annually on the day after Thanksgiving. It is known for its incredible discounts, deals, and promotions offered by retailers both online and in-store. This day has become synonymous with long lines, early morning shopping sprees, and excited shoppers looking for the best bargains.

Importance of Black Friday

Retailers’ Perspective

Black Friday holds immense importance for retailers as it marks the beginning of the holiday shopping season. It is a day when retailers strive to attract customers by offering jaw-dropping discounts and exclusive promotions. The high sales volumes on this day often lead to substantial profits for businesses, helping them clear their inventory and boost their overall revenue.

Consumer Perspective

From a consumer’s standpoint, Black Friday is an opportunity to save big on their favorite products. The deeply discounted prices allow consumers to purchase items they may not otherwise be able to afford. Whether it is electronics, fashion, or household items, shoppers eagerly wait for Black Friday to fulfill their shopping desires while securing significant savings.

Boost to the Economy

Black Friday plays a crucial role in stimulating the economy. The high consumer spending on this day contributes to overall economic growth. The increased sales result in job creation, especially in the retail sector, where additional staff is often hired to accommodate the higher demand. Furthermore, the positive economic impact extends beyond the immediate Black Friday sales, as it sets the tone for the holiday shopping season as a whole.

Tradition and Excitement

Black Friday has a rich history and has evolved into a cultural phenomenon over the years. It has become a tradition for many families and friends to gather early in the morning, braving the crowds and excitement together. The thrill of finding incredible deals and being a part of the shopping frenzy has made Black Friday an event to look forward to for millions of people worldwide.

Dates for Black Friday 2023

Expected Start Date

Black Friday 2023 is expected to start on November 24th, the day after Thanksgiving. It falls on the fourth Friday of November, following the age-old tradition of Black Friday being held on the day after Thanksgiving.

Expected End Date

While the official end date for Black Friday varies between retailers, it is typically followed by a weekend of deals and promotions. However, for most retailers, the sales extend beyond the weekend and may continue until Cyber Monday, which falls on the Monday after Thanksgiving.

Duration of Black Friday Sales

The duration of Black Friday sales can also vary depending on the retailer’s strategy. Some retailers offer early bird discounts and doorbuster deals that may only last for a few hours, while others extend their sales throughout the day or even for several days. It is advisable for shoppers to stay updated with their favorite retailers to make the most of the sales period.

Historical Black Friday Dates

Famous Black Friday Dates

Black Friday has remained consistently popular over the years, and some notable dates have become iconic in the history of this shopping extravaganza. For instance, Black Friday on November 24, 2000, witnessed the first-ever online shopping frenzy, contributing to the rise of eCommerce. Another significant date is November 27, 2015, when the overall Black Friday sales surpassed the $1 billion mark for the first time in history.

Variations in Dates

Though Black Friday traditionally falls on the day after Thanksgiving, there have been instances where the date deviated slightly from this norm. For example, when November starts on a Sunday, Black Friday is observed on the fifth Friday of the month to maintain the one-day gap after Thanksgiving. However, such variations are rare, and in most years, Black Friday adheres to the fourth Friday of November.

Changes over the Years

Over time, Black Friday has evolved from a single day of deals to a multi-day event encompassing Thanksgiving, Black Friday, and Cyber Monday. Retailers have adapted to changing consumer preferences by offering extended sale periods and online deals to cater to the growing popularity of online shopping. These changes reflect the shift in consumer behavior and the increasing reliance on eCommerce platforms.

What Are The Expected Dates For Black Friday 2023?

Factors Influencing Black Friday Dates

Thanksgiving Day

The date of Thanksgiving Day plays a significant role in determining the Black Friday date. Thanksgiving always falls on the fourth Thursday of November, which directly impacts the scheduling of Black Friday. As a result, the earliest possible date for Black Friday is November 23, while the latest is November 29.

Retailers’ Preferences

Retailers influence the duration and timing of Black Friday sales based on their individual strategies. Some may opt to start their sales earlier on Thanksgiving evening to attract eager shoppers, while others stick to the traditional early morning shopping spree. Retailers may also consider factors such as staffing availability and operational logistics when deciding on the specific timing of their Black Friday events.

Competition and Market Trends

In an increasingly competitive retail environment, market trends and competitors’ strategies influence Black Friday dates. Retailers often observe their rivals’ actions to gauge the optimal time to launch their sales. By strategically timing their promotions, retailers aim to attract more customers and gain a competitive advantage in the market.

Availability of Inventory

Inventory management plays a vital role in determining the duration and timing of Black Friday sales. Retailers need to ensure they have sufficient stock to meet the demand generated during this high-sales period. Factors like supply chain logistics, production schedules, and stock availability influence when a retailer chooses to start and end their Black Friday sales.

How are Black Friday dates determined?

Calendar Considerations

The foundational factor in determining Black Friday dates is the calendar, particularly the positioning of Thanksgiving Day. The fourth Thursday of November is always Thanksgiving, and hence, Black Friday follows on the fourth Friday of the month. This consistent calendar arrangement ensures that there is a one-day gap between Thanksgiving and Black Friday.

Thanksgiving Day

As mentioned earlier, Thanksgiving Day plays a crucial role in determining when Black Friday occurs. Regardless of the date, Thanksgiving always falls on the fourth Thursday of November. This immovable aspect of the holiday allows retailers and shoppers alike to rely on the consistent timing of Black Friday.

Retailers’ Strategies

Retailers strategize their Black Friday sales based on a myriad of factors, including consumer behavior, market trends, and competitor analysis. By aligning their promotional events with the established Black Friday date, retailers ensure they take advantage of the shopping fervor surrounding this day and maximize their sales potential.

Sales Cycle

The sales cycle also plays a part in determining Black Friday dates. Retailers aim to generate excitement and anticipation leading up to the holiday shopping season. By launching their Black Friday sales at an optimal time, retailers can tap into the heightened consumer enthusiasm and capitalize on the desire for deals and savings.

What Are The Expected Dates For Black Friday 2023?

Predictions for Black Friday 2023

Expert Forecasts

While it is challenging to predict the specific sales or discounts that will be offered on Black Friday 2023, industry experts anticipate that the event will continue to see substantial growth in terms of sales volume and consumer participation. As the popularity of Black Friday soars, retailers are likely to offer increasingly attractive deals to entice shoppers and maximize their profits during this highly competitive period.

Industry Trends

Based on recent trends, it is expected that Black Friday 2023 will witness a surge in online shopping. With the continued growth of eCommerce and the convenience of online shopping, consumers are increasingly opting for virtual storefronts over physical stores. Retailers are likely to adapt to this trend by offering online deals, exclusive promotions, and seamless shopping experiences through various digital platforms.

Analysis of Previous Years

Analyzing the performance of previous Black Fridays can provide insights into what to expect in 2023. Over the years, the retail industry has witnessed an upward trajectory in terms of sales during this period. For instance, Black Friday 2022 saw a significant increase in online sales, with more consumers choosing virtual shopping over brick-and-mortar stores. It is reasonable to assume that Black Friday 2023 will continue this pattern of growth.

Technological Impact

Advancements in technology are expected to significantly impact Black Friday 2023. Retailers may leverage cutting-edge technologies such as artificial intelligence, virtual reality, and augmented reality to enhance the shopping experience for customers. Features like personalized recommendations, virtual try-ons, and interactive shopping interfaces will likely dominate the online retail landscape, revolutionizing how consumers shop during Black Friday.

Tips for Black Friday Shopping

Plan Ahead

To make the most of Black Friday, it is essential to plan ahead. Research the retailers you are interested in and create a list of the items you want to purchase. Familiarize yourself with their operating hours and sale policies to ensure a smooth shopping experience.

Research Deals

Take the time to research the deals and discounts offered by various retailers. Compare prices, read customer reviews, and evaluate the overall value of the products you wish to buy. This will help you prioritize your shopping list and ensure you are getting the best deals on Black Friday.

Create a Budget

Setting a budget is crucial to avoid overspending during the excitement of Black Friday. Determine how much you are willing to spend and allocate specific amounts for different categories or products. This will help you stay on track and prevent impulse purchases.

Use Technology

Embrace technology to enhance your Black Friday shopping experience. Install retail apps, sign up for email alerts, and follow your favorite stores on social media to stay updated on the latest deals and promotions. Additionally, leverage online shopping platforms to compare prices and access exclusive online-only discounts.

Stay Safe and Secure

Black Friday can be hectic, with large crowds and long lines. Be mindful of your personal safety and take necessary precautions. Keep your personal belongings secure, be aware of your surroundings, and consider shopping with a friend or family member for added security.

Optimize Your Shopping Experience

To optimize your Black Friday shopping experience, consider utilizing time-saving strategies. For instance, consider shopping online to avoid the crowds and long queues. If you prefer in-store shopping, arrive early, have a plan of action, and make a beeline for the items you want to purchase.

What Are The Expected Dates For Black Friday 2023?


Black Friday holds a special place in the hearts of shoppers and retailers alike. The annual event is celebrated worldwide, marking the official start of the holiday shopping season. With its irresistible deals and exciting atmosphere, Black Friday 2023 is expected to attract millions of eager customers. By understanding the history, significance, and intricacies of Black Friday, you can make the most of this retail extravaganza and secure incredible savings. So, get ready to join the frenzy and embark on a memorable shopping adventure on Black Friday 2023!


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