The Movement

“The Black Friday Movement gives people a sense of pride to see businesses like ours that offer an array of quality products in our own communities,” Film Activist Ric Mathis said.“ Because most people are going to spend the money anyway, the recent occurrences of injustice make people want to do something. Everyone’s not protesting in the street. They have chosen to make a statement economically.” Results from the most recent Nielsen study revealed that the Black buying power has continued to increase, rising from its current $1 trillion level to a forecasted $1.3 trillion by 2017.
Black buying power has seen an 86 percent increase since 2000 and accounts for 8.7 percent of the nation’s total. The growth in black buying power stems in part from an increase in the number of Black-owned businesses as well as from an increase in education among the African-American population, we must support our own in order to survive in the coming years. Which is why Film Activist says Black Friday is not just a Movie, it's a Movement!!!

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The Film Black Friday

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Black Friday The Remix

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The Film Black Friday

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Black Friday The Remix

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The future belongs to those who prepare for it today. - Malcolm X

#anthonydavis #nba2k17 #NBA #MVP
#blackfridaythemovement #thefilmblackfriday
#expensive #startingover #richfamily #cash #moneyupfront #blacklove #blackcommunity #blackwomen #blackmen #blackissues #blackness #wakeup #conscious #blacksons #blackdontcrack #blackisbeautiful #buyblack #blackpower #black4black #blackempowerment #blackexcellence
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The future belongs to those who prepare for it today. - Malcolm X

#anthonydavis  #nba2k17 #NBA #MVP
#blackfridaythemovement #thefilmblackfriday
#expensive #startingover #richfamily #cash #moneyupfront #blacklove #blackcommunity #blackwomen #blackmen #blackissues #blackness #wakeup #conscious #blacksons #blackdontcrack #blackisbeautiful #buyblack #blackpower #black4black #blackempowerment #blackexcellence

Passion is the Genesis of Genius. Play the games of life with these words in mine.

#anthonydavis #nba2k17 #NBA #MVP
#blackfridaythemovement #thefilmblackfriday
#expensive #startingover #richfamily #cash #moneyupfront #blacklove #blackcommunity #blackwomen #blackmen #blackissues #blackness #wakeup #conscious #blacksons #blackdontcrack #blackisbeautiful #buyblack #blackpower #black4black #blackempowerment #blackexcellence
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... See MoreSee Less

Passion is the Genesis of Genius. Play the games of life with these words in mine.

#anthonydavis  #nba2k17 #NBA #MVP
#blackfridaythemovement #thefilmblackfriday
#expensive #startingover #richfamily #cash #moneyupfront #blacklove #blackcommunity #blackwomen #blackmen #blackissues #blackness #wakeup #conscious #blacksons #blackdontcrack #blackisbeautiful #buyblack #blackpower #black4black #blackempowerment #blackexcellence
Image may contain: one or more people and text

3 days and counting until what we are projecting to be our largest crowd every. We are expecting over 2100 people to attend the screening on of Black Friday The Remix. Last year we packed the Epi Center with over 650 people and we had to turn alot of people away. This year they moved the film to the sanctuary of the church. I am humble and excited to see the manifestation of a dream. "This is not just a movie, it's a movement.
#nba2k17
#blackfridaythemovement #thefilmblackfriday
#expensive #startingover #richfamily #cash #moneyupfront #blacklove #blackcommunity #blackwomen #blackmen #blackissues #blackness #wakeup #conscious #blacksons #blackdontcrack #blackisbeautiful #buyblack #blackpower #black4black #blackempowerment #blackexcellence
... See MoreSee Less

3 days and counting until what we are projecting to be our largest crowd every. We are expecting over 2100 people to attend the screening on of Black Friday The Remix. Last year we packed the Epi Center with over 650 people and we had to turn alot of people away. This year they moved the film to the sanctuary of the church. I am humble and excited to see the manifestation of a dream. This is not just a movie, its a movement. 
#nba2k17
#blackfridaythemovement #thefilmblackfriday
#expensive #startingover #richfamily #cash #moneyupfront #blacklove #blackcommunity #blackwomen #blackmen #blackissues #blackness #wakeup #conscious #blacksons  #blackdontcrack #blackisbeautiful #buyblack #blackpower #black4black #blackempowerment #blackexcellence

7 days ago

The Film Black Friday

When you go All Star Weekend in New Orleans to turn up how do keep your money from turning down?

#nba2k17
#blackfridaythemovement #thefilmblackfriday
#expensive #startingover #richfamily #cash #moneyupfront #blacklove #blackcommunity #blackwomen #blackmen #blackissues #blackness #wakeup #conscious #blacksons #blackdontcrack #blackisbeautiful #buyblack #blackpower #black4black #blackempowerment #blackexcellence
... See MoreSee Less

When you go All Star Weekend in New Orleans to turn up how do keep your money from turning down? 

#nba2k17
#blackfridaythemovement #thefilmblackfriday
#expensive #startingover #richfamily #cash #moneyupfront #blacklove #blackcommunity #blackwomen #blackmen #blackissues #blackness #wakeup #conscious #blacksons  #blackdontcrack #blackisbeautiful #buyblack #blackpower #black4black #blackempowerment #blackexcellence

Black Friday salutes "Who Dat Steppers" for using their network of steppers to educate and promote economic growth. During NBA All Star Weekend. As we always say "This is not just a movie, it's a movement.

#nba2k17
#blackfridaythemovement #thefilmblackfriday
#expensive #startingover #richfamily #cash #moneyupfront #blacklove #blackcommunity #blackwomen #blackmen #blackissues #blackness #wakeup #conscious #blacksons #blackdontcrack #blackisbeautiful #buyblack #blackpower #black4black #blackempowerment #blackexcellence
... See MoreSee Less

Black Friday salutes Who Dat Steppers for using their network of steppers to educate and promote economic growth. During NBA All Star Weekend.  As we always say This is not just a movie, its a movement. 

#nba2k17
#blackfridaythemovement #thefilmblackfriday
#expensive #startingover #richfamily #cash #moneyupfront #blacklove #blackcommunity #blackwomen #blackmen #blackissues #blackness #wakeup #conscious #blacksons  #blackdontcrack #blackisbeautiful #buyblack #blackpower #black4black #blackempowerment #blackexcellence
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The Man Behind The Movement

Ric Mathis

Ric Mathis

Ric Mathis is an independent visual storyteller adept in areas of photojournalism and video production. As a former attendee of Fort Valley State University and alumnus of Georgia State University, he acquired an educational background in music management and marketing. His appreciation for the artistic craftsmanship of lyricists led to his first visual production entitled “Word”, which featured The Last Poets,
Cee-Lo Green, Sonya Sanchez, Amiri Baraka, and more.

Ric Mathis is very passionate about giving back to the community. He has a history of over 10 years of working closely with the Atlanta Department of Education, agencies and social service organizations to insure community involvement and knowledge of community resources for various individuals served. He has taught therapeutic activities and provide family and individual counseling. Developed plans of action for families to address issues through coping strategy incorporation and family conferencing mediation. He has also created partnerships with community/youth based organizations to provide assistance to families. Advocate with human service/health organizations, courts/judicial system and other various companies and agencies. Conduct educational groups with juvenile offenders/parents to assist committed youth with re-entry and basic life skills training. To help ensure that we leave a Lasting Legacy in the cummunity.

Mathis has been involved in photo documentary projects and video journalism projects for over 10 years. His reel includes works produced from original concepts, research, field interviews, shooting, editing and producing. As a seasoned video journalist and multimedia producer, Mathis is best known for his contributions to Atlanta-based publication, Rolling Out Magazine. His expertise and professionalism have
provided him with exclusive access to industry soirées in the heart of Atlanta as well as opportunities abroad as far as Egypt. “It’s about having focus, discipline, and patience to get to where you are going”, Ric says. “We live in an age of independence where you can take an idea and create a well-produced concept. You just have to make it relatable to the people.”

Recently, he has garnered attention as executive director of the provocative documentary “Black Friday: What Legacy Will You Leave?” The documentary explores why African Americans have consistently remained in the lowest percentile of America’s wealth gap, while also presenting insight on how to restore the circulation of wealth in Black communities. In addition, he has received praise for his video concepts for national and global brands such as Wal-Mart, Bigen, Pepsi, Essence Music Festival, 100 Black Men, Big Brothers & Sisters, and Home Dept. He looks forward to showcasing his creative talents in the realm of documentaries, reality shows, and movies.

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Contact Info

  • TheFilmBlackFriday@gmail.com
  • http://www.thefilmblackfriday.com
  • For media inquiries, please contact: April@AskAprilLove.com

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